Shiseido Adenovital Shampoo with Adenosine

Shiseido Adenovital Shampoo
Shiseido Adenovital Shampoo.

I originally wrote this post in 2014, when researching Shiseido (Japan). At the time, I came across something interesting about Shiseido’s very popular Adenosine based Adenovital hair growth products.

Subsequently, I even added the Adenovital shampoo in my best hair loss shampoos page. Make sure to read the this entire post for  studies and references in regards to Adenosine’s hair growth properties.

Also make sure to read my posts on other popular hair loss shampoos such as Revivogen and Nioxin. For itchy scalps with dandruff, Nizoral is a favorite.

Shiseido Adenovital Shampoo for Hair Loss

Getting back to the Shiseido’s Adenovital shampoo, the company states the following in one of its older documents:

“We released “Medicated Flowline” in 1982 and “Medicated Adenogen” with a biogenic substance “adenosine” in 2005. “THE HAIR CARE ADENOVITAL SCALP ESSENCE” became a huge hit in the entire Asian region, recording the sales of over 1 million bottles in 1.5 years after the release in February of 2011.”

This was interesting to me because I do not remember ever hearing much about Adenosine. Of course since I wrote this post, we have much more about this key ingredient that volumizes and boosts scalp hair quality.

Update: An April 2022 study from South Korea concluded that Adenosine stimulates the Wnt/β-catenin pathway by modulating the activity of Gsk3β in cultured human dermal papilla cells. It also activated adenosine receptor signaling and increased intracellular cAMP levels and cellular energy metabolism.

Update: A May 2020 study from Hungary found Adenosine to promote human hair growth and inhibit catagen phase transition.

Scalp Essence

Shiseido Adenovital Scalp Essence
Shiseido Adenovital Scalp Essence.

I has also not heard anything about the Shiseido Adenovital Vital Scalp Essence product here in the US. For more background information, see the following article on the product’s 2011 release in Asia.

Note that Shiseido also produces a hair energizing tonic formula for thinning hair that contains Adenosine as the key ingredient. In spite of its popularity in Japan and Asia, this product has never seen much publicity in the US or Europe.

Adenosine versus Minoxidil

Adenosine Chemical Structure.
Adenosine chemical structure.

After doing some online research, I came across a few forum threads on adenosine from the mid-2000s. But not much more thereafter. Initially, there were expectations that adenosine based products would be even better than Minoxidil when it came to hair regrowth.

Both products are thought to share some similar characteristics insofar as the mechanism of action goes. We are even today continuing to learn about the various ways in which Minoxidil works to grow hair.

Note that Adenosine is related to Adenine and Adenosine triphosphate (ATP). Some surgeons use liposomal ATP spray after hair transplants in order to aid healing and graft survival.

Update: August 30, 2020

Adenosine for Hair Loss in Japan

Adenosine for Hair Growth
Adenosine is highly recommended for hair growth in Japan.

YoungJet just gave us an update on Dr. Takashi Tsuji and his August 25th Zoom conference. Apparently, the RIKEN team has discovered 3 new hair growth compounds that are more effective than Minoxidil.

The lecture was mainly targeted at cosmetics manufacturers and salons. The most interesting thing in this latest video from YoungJet was Dr. Tsuji mentioning “Adenosine” as a recommended hair loss product. In the US and Western Europe, Adenosine is never mentioned as a hair growth product.

Studies and References

— A 2001 study from Japan found that the positive effect of Minoxidil on hair is mediated by adenosine.

— For the female readers of this blog, a Japanese study from 2008 found adenosine to improve hair growth and thickness in women.

— A South Korean study from 2011 found that adenosine:

“Promoted the expression of several growth factors that are responsible for hair growth, including fibroblast growth factors (FGF)-7, (FGF)-2, insulin-like growth factor (IGF)-1, and vascular endothelial growth factor (VEGF).”

— A 2013 study from Iran concluded that topical application of a 0.75% adenosine solution had the same effect as Minoxidil 5% in terms of hair growth. According to patient feedback, the former was superior to Minoxidil in the treatment of androgenetic alopecia (AGA). It prevented further hair loss faster, and stimulated superior hair growth.

— More recently, a 2015 study from Japan concluded that topical adenosine increases the proportion of hair that is thick in Caucasian men with AGA. Another 2015 study from the same country found that the topical version increases thick hair ratio in Japanese men with AGA.

I wonder why we did not hear more on a product that sold over 1 million bottles in Asia in one and a half years after being introduced in 2011? My guess is that the before and after results did not prove comparable to those from Minoxidil. It is nevertheless encouraging to read about Shiseido’s lengthy history in hair loss related research and product development.

Note: A new hair loss product from Actera called Hydroxysomes® Adenosine seems interesting.

Barbershops, Hair Systems and Microblading

Some interesting and innovative barbershops have been in the news a lot during the past year. The main reason for this is due to their offering hair loss treatments and products that supplement basic haircuts. These include hair systems, microblading and even robotic hair transplants.

Motley Crew Barber and Hair Systems

In Worcester, Massachusetts, Motley Crew Barber has been in the news this month. The owner Zack offers what seems to be good quality hair systems made by Hairskeen. The cost is very reasonable at  $750 for the initial hair system. It will last 4-6 months, and requires touch-ups every 2-3 weeks at a price of $180 per Motley Crew Barber’s website.

In my past poll on whether people would get a hair system or hairpiece, 44 percent answered “Yes” or “Maybe”. Quite a high number, perhaps influenced by reader Scott’s positive testimonial!

Zack was in the news this week. His clients’ hair system application videos on TikTok have garnered quite a following.

Also see his Instagram for more photos and videos. Numerous examples of his hair system customers with before, during and after adhesion photos.

Barber Surgeons Guild

Barber Surgeons Guild® (BSG) operates from two locations: West Hollywood, Los Angeles; and Soho, New York City. They have been featured in the news on a regular basis for the past couple of years.

BSG’s Yelp reviews and Google reviews are both excellent.

Besides professional haircuts, Barber Surgeons Guild offers: Microblading (“Scalp Camo”); PRP; low-level laser therapy (LLLT); and even FUE robotic hair transplants via the ARTAS robot. The last mentioned is supervised by Dr. Justin Rome.

Microblading

I have covered both Scalp Micropigmentation and Tricopigmentation in detail in the past. However, I have not covered microblading. According to Bosley’s Dr. Ken Washenik:

“Micropigmentation looks like a shaved or closely cut shaft of hair. With microblading, the technician uses a single blade or stylus to cut a fine line of ink into the skin. Microblading gives you a stroke of pigment, like a strand of hair with gel on it.”

Apparently, Korean women are increasingly microblading their hairlines.

The Try Guy’s Zach Kornfeld documented in detail his microblading procedure at BSG in 2019.

Microblading Hair
Zach’s Microblading Hair Procedure via Instagram.