Category Archives: Fidia Farmaceutici

Brotzu Lotion Named Trinov. Releasing in Italy Soon.

Update: As expected, Fidia officially announced yesterday that the Brotzu Lotion will be named TRINOV. This much anticipated product will be released in Italy by the end of 2018.

Brotzu Lotion Update

I first covered the highly interesting Brotzu lotion and its octogenarian inventor (Dr. Giovanni Brotzu) in early 2016. Thereafter, I discussed the lotion several more times, including a post from earlier this year regarding the countdown to its release.

I do not want to repeat all the details about this PGE1 precursor (Dihomo-Gamma-Linolenic Acid — DGLA) based product yet again. So please make sure to read all my past posts on the Brotzu lotion.

The Brotzu lotion has caused more frenzy in hair loss forums than any other product during the past year. In the process, it has taken over from the excitement surrounding JAK inhibitors and hair loss.

However, it should be noted that at best, this product will only bring back hair that you have lost in the past several years per Dr. Brotzu. It is definitely not a hair loss cure.

Brotzu Lotion to be Named Trinov

Five days ago, one of the Italian hair loss forum members posted groundbreaking new information about the Brotzu lotion: it will be named Trinov. The forums moderators have nicely summarized this information. Some sources also indicate the names “Tri Nov” as well as “Trinov Capelli”.

The original patent for Trinov was filed by Fidia Farmaceutici (Italy) on June 11th 2018. It looks like a patent for rights to both the name “Trinov”, and the appearance of the Trinov logo. Another related patent was filed on July 30th 2018.

Also significant, it seems like Fidia Farmaceutica has registered a new domain called Trinov Anticaduta.

You can track the latest developments regarding the Brotzu lotion in the below forums:

Trinov Product Release in October?

From some of the above threads, it seems like the Trinov product will be released in October 2018. However, I would not count on this to be a certainty, as we have learnt many a times in the past.

Keep checking out Fidia’s news section for future updates on Trinov.

Brotzu Lotion Countdown Begins

Update: April 15th 2018

— Dr. Brotzu’s video presenrtation about his Brotzu lotion is now embedded below. Keep in mind that this is not necessarily a summary from Fidia Farmaceutici itself. Hopefully, Fidia will update its website’s Brotzu lotion status later this year.

— The actual full presentation slides are available via the bellicapelli forums.

I first discussed the very interesting Brotzu lotion in early 2016. Since then, I have written several other posts in which I provided updates about the product, but all-in-all, there have been few major developments of note. Moreover, the product is supposedly not likely to benefit those who have lost most of their hair over five years ago. So its not a real cure for balding and hair loss, but nevertheless, a much needed potential alternative to existing hair loss medications Finasteride and Minoxidil.

The inventor of the product, Dr. Giovanni Brotzu, is now 83 years old. He is unlikely to make any further major breakthroughs at such an advanced age, although perhaps that is a moot point and the Brotzu lotion DGLA→PGE1 product is already as good as it can get for its particular chemistry.

Moreover, the patents for the Brotzu lotion and its potential future release are both in the hands of Fidia Farmaceutici (Italy) and not in the hands of the Brotzu family. The company last updated us in detail about the Brotzu lotion in January 2017 and concluded that:

We envisage the development of the potential product candidate being completed by 2018.

I am guessing that Fidia has its own researchers who are heavily involved with the product’s development, and Dr. Brotzu himself is now mostly an adviser.

Brotzu Lotion Status in 2018

Having said all that, the reason for this update is Dr. Giovanni Brotzu himself. Tomorrow, on April 14th, he is supposed to make an important presentation about his lotion at the Italian Society For Hair Science and Restoration’s annual conference. You can see a summary of this presentation on this page. When I translated the title, here is what came up:

Title of the Report: Liposomal solution containing DGLA, Equolo and Carnitene for the treatment of androgenetic alopecia.

If you live in Italy or are in the nearby vicinity, you can attend Dr. Brotzu’s lecture. More information after you scroll down in here. Questions will not be allowed.

  • There are a number of rumors online that the lotion could be released in the summer of 2018. I am skeptical that it can happen so fast, but that is probably why most people are so excited.
  • On Reddit Tressless, people have been going crazy about this since the beginning of this month. Eight of today’s top ten threads on there have the word “Brotzu” in their titles! Complete insanity.
  • Zero of the top ten threads on Reddit Tressless have the word “Aclaris” in their titles:-( See my next blog post from later today for more on that.
  • Also make sure to follow the original still growing Italian forum thread on this subject as well as the gigantic HLT forum thread on this subject.