Category Archives: Trinov

Trinov (Brotzu Lotion) Buying Options and Reviews

Update: October 2, 2019 — Trinov (formerly Brotzu lotion) is now available in lotion as well as shampoo format. The company that makes it now also sells a hair loss supplement. Please make sure to discuss your results and write your reviews of this hair growth product in the comments. Also see this new study on Trinov.

Update: October 4, 2018 — Trinov is finally Released! In Italy, it is known as Trinov lozione anticaduta. The chances of any side effects with this product are minimal.

Trinov is the most hyped hair loss product to come out in many years. The Italian manufacturer Fidia Farmaceutici released this new hair growth treatment around the end of 2018.

The initial product release is planned for Italy. Note that this product was formerly known as the Brotzu lotion. It can be used by both men and women, but is not a cure for hair loss. Just a very rare new and potentially strong treatment.

Trinov Hair Loss Product.
Trinov (Brotzu lotion) for hair loss.

Trinov (Brotzu Lotion) Purchase Options

However, it seems like Trinov is already being sold online by several companies. I will add more to the below list in the coming weeks.

  • Several week ago, reader “hlscc” posted a link to the Trinov sales page on Italian online pharmacy website Current price is 71.25 Euros (slightly discounted from 75 Euros retail price).
  • Yesterday, reader “Javier” from Spain e-mailed me a link to Tuttopharma, also based in Italy. They are selling Trinov for 67.50 Euros. Interestingly, they have a photo of the packaging. It looks like a 30ml spray per the title. I was under the impression that it would be a lotion?
  • Another new one is Farmacia Sant’ Antonio. The offer worldwide delivery with 48-72 hours.
  • Update: Trinovanticaduta official website.
Trinov lotion ingredients.
Trinov lotion ingredients and packaging.

Ingredients and How it Works

After translating into English, the below Trinov ingredients sound encouraging and exactly what we expected. See my past posts on the Brotzu Lotion for more on the science and ingredients behind this product. Especially the original Dr. Brotzu post from February 2016.

  • Dhomo-Gamma-Linoleic Acid (DGLA). A precursor of prostaglandin E1 (PGE 1).
  • S-Equol. Inhibits 5 alpha-reductase enzyme activity.
  • Propionyl-L-Carnitine. Promotes lipid metabolism and stimulates energy production.

Trinov Reviews

If you try out Trinov, make sure to write your reviews in this post’s comments section. I do not intend to try out the product myself until I have read many positive reviews about it over the next 6 months. How do you rate it on a scale of 1-10? Do note that it is not meant to grow hair on totally bald areas of the scalp.

Dr. Brotzu Latest 2019 Interview

The below image is from a recent interview of Dr. Brotzu via Trinovanticaduta’s Youtube channel:

Dr. Brotzu Explaining Trinov
Dr. Brotzu Explaining Trinov.

Trinov Works Better in Women

I have discussed Trinov (formerly known as the Brotzu Lotion) a number of times on this blog. My main reason for doing so is because it is the first at least somewhat reputable new hair loss product that has been approved in many years.

Trinov is a non-prescription lotion that is is manufactured by well known Italian pharmaceutical company Fidia Farmaceutici. Trinov is currently sold by a number of Italian companies, and will be available for sale in the US in 2019.

Is Trinov going to bring back your childhood hairline? Not even close. Will it even bring back hair that you have lost more than several years ago? I highly doubt it, even if initial reports from a few years ago suggested that it could bring back hair that was lost up to five years ago.

However, I do believe in the science behind it, as I have stated a number of times before. I would not be surprised if Trinov ended up being at least as effective as Minoxidil.


Trinov consists of a three-pronged attack on hair loss via topical liposomal delivery of:

  1. Dihomo-γ-linolenic acid (DGLA), which improves microcirculation and blood and nutrient flow to the follicles.
  2. S-equol, which inhibits 5α-reductase enzyme activity. This reduces the conversion of testosterone into dihydrotestosterone (DHT).
  3. Propionyl-L-carnitine, which promotes lipid metabolism and stimulates energy production.

S-equol will obviously not inhibit DHT to the same extent as Dutasteride or Finasteride.

Trinov Works Better in Women than in Men

Dr. Giovanni Brotzu and various co-authors recently published a new study on Trinov. I am surprised that no-one on here or on the hair loss forums mentioned it, but there were some concrete findings in there. The most interesting ones:

  • Daily topical applications of the lotions resulted in a hair count that significantly increased for women and marginally increased for men after 6 months of treatment.
  • Significant increase in anagen hair and a significant decrease in telogen hair were observed starting from 3 months in male and 1 month in female patients.

So, in a rarity, women may benefit more from a hair loss treatment than men. As a male, I will still gladly take a cessation in hair loss and a marginal increase in new hair count if the above findings are really true.

It seems like there were two lotions in the study.

The male lotion was: TRINOV Lozione Anticaduta Uomo.

The female lotion was: TRINOV Lozione Anticaduta Donna.

Trinov E-Book

Several days ago commentator “Hope” posted a link to the new official Trinov website. You can read the Trinov e-book on there. Some highlights after translation:

The patented formula consists of phospholipid liposomes, i.e., microscopic vesicles formed by a double phospholipid state that protects the ingredients and allows controlled, local and gradual release, improving absorption in the application site.

After six months of daily application of TRINOV men’s anti-fall lotion the increase of total number of hair is observed in 63% of subjects treated; more than 70% perceive a minor fall, improve the condition of the scalp and report feeling healthier and stronger hair.

After 6 months of daily application of TRINOV Women Fallout Lotion the increase in the number total hair is observed in 90% of subjects treated; more than 70% report an improvement in the state of the scalp and refers to feel healthier and stronger hair, and almost 70% perceives one lower fall.

— Per part of the translation, it seems like Dr. Brotzu’s son Giovanni Brotzu is the CEO of the American company Liposome Advanced research LLC. Could not find much on the company in my few minutes of research.

— The first two new Trinov Youtube channel videos were not very encouraging.

Update: Fidia press release.

— Also see Trinov’s Facebook page.

My Thoughts on Trinov

Trinov will either be:

  • A new product that is similar to or slightly superior to Minoxidil. This would be miraculous, as only two products have ever been approved to treat hair loss (Minoxidil and Finasteride),


  • Yet another overblown overhyped hair loss product in a long list of them over the past few decades. This time, with the added insult (to us) and ignominy of being approved by a pharmaceutical company;  and of having famous doctors and universities involved in its research and development.