Amplifica, Hairy Moles, Osteopontin and SCUBE3

Among newer companies involved in trying to cure hair loss, Amplifica (US) is particularly interesting. It was co-founded in 2020 by Dr. Maksim Plikus and Dr. William Rassman, both of whom I have covered before. The company’s two main areas of product development involve hairy mole related protein osteopontin and the SCUBE3 signaling molecule. The top half of this post has the most recent updates.

Update: August 26, 2025

Amplifica just published 5-month results of a 61-person trial of AMP-301, described as a novel polysaccharide. I think this is the same trial whose results were covered last year (see my September 2024 update below)? The male subjects (all aged 18-45) with mild to moderate androgenetic alopecia (Norwood III-IV) were divided into two groups:

  • Group 1 (n=32): balding duration of 3-5 years.
  • Group 2 (n=29): balding duration of ≥ 10 years).

They all received AMP-303 injections on one side of the scalp in 20 frontotemporal locations, and saline injections on the other side. For the Group 1 responders, the mean increase in nonvellus hair count was 14.5% and it peaked at 60 days. The results remained significantly greater than saline through 5 months.

AMP-303 showed durability of effect with 1 injection cycle and led to hair terminalization. Unfortunately, nothing is said about the Group 2 responders who had been balding for 10 years or longer.

Update: September 30, 2024

Encouraging Results from Amplifica’s First-In-Human Trial of AMP-303

Amplifica’s AMP-303 Phase 1 trial results have come out, and it is very good news.

“A statistically significant percentage of study subjects showed a greater than 15% increase in non-vellus hair count from baseline compared to placebo at 60 days post-treatment, and a greater than 10% increase compared to placebo at 150 days post-treatment.”

Moreover, there were no major safety issues from the intradermal injections, and just a single AMP-303 treatment cycle increased non-vellus hair count. In addition, the increase in hair density and thickness was sustained over time (150 days post treatment).

Best of all, the results demonstrated AMP-303’s ability to transition vellus hairs into non-vellus hairs. This implies not just hair thickening, but also the far more difficult hair loss reversal.

Update: July 12, 2023

An interesting take in wired on this same hairy mole (aka nevi) and hair growth research. They connect it to the well known phenomenon of dormant senescent cells and aging.

Update: June 28, 2023

Amplifica Begins Clinical Trials for AMP-303

Amplifica just announced that it started clinical trials for its lead candidate AMP-303. The first human subject was given a dose on June 27, 2023 and the study will finish in the first quarter of 2024. According to CEO Frank Fazio:

“Aside from assessing AMP-303 in subjects with androgenetic alopecia, this study will serve as a strong foundation for subsequent clinical studies with Amplifica’s pipeline compounds.”

We already know at least three compounds or molecules that they will likely test in clinical trials (with more to come):

  • Osteopontin = AMP-203 per the DermWire interview I linked to previously.
  • SCUBE3 = AMP-601 per my January 2023 update.
  • CD44 = AMP-303? Not clarified in this latest press release.

Update: June 21, 2023

Amplifica Osteopontin (Hairy Mole Molecule) Clinical Trials Beginning Soon

Hairy Moles Osteopontin
Hairy moles, osteopontin and hair growth.

I previously (see bottom of this post) covered Amplifica and its hairy mole research. The company’s founder Dr. Plikus and his research team discovered that a molecule called osteopontin is primarily what makes hairy moles grow hair.

Morover, this molecule can induce hair follicle growth when administered anywhere on the skin. The initial work was on mice, but the company plans to begin human clinical trials later this Summer per the latest update from today in Insider magazine. Dr. Plikus believes that this compound:

“Could be needled into the scalp of balding men and women to reawaken hair follicles that have gone dormant, in a near-painless Botox-like procedure.”

The treatment and trials will likely involve a combination of osteopontin and some other, newly-discovered hair-growing proteins that Plikus and his team have found. The Insider article implies that the other molecule will be SCUBE3 (already tested via microinjections in mice).

The team’s latest findings in relation to hairy moles and osteopontin were published in Nature magazine: Signalling by senescent melanocytes hyperactivates hair growth.

The study describes the essential role that the osteopontin and CD44 molecules play in activating hair growth inside hairy skin nevi. In addition to these two molecules, the team thinks it is likely that their continued research will identify additional potent hair growth activators. Make sure to read the UC Irvine report of these findings.

Interestingly, Dr. Plikus says that this Nature publication is the result of nearly 10 years of research by an international team of scientists. The most encouraging quote of all from Dr. Plikus:

“It will grow like you remember it when you were 18. It would not grow like thickened, wiry armpit hair. This burst of molecules is shown to hair follicles on a scalp, and they’re like, ‘Oh, OK. Time to grow!'”

Update: In an interview with DermWire, Dr. Plikus says that the osteopontin-based compound highlighted in the Nature publication is designated as AMP-203 at Amplifica.

A Note on Osteopontin and Hair Growth

Note that I previously covered osteopontin in a number of my posts on Follicum, a company which disbanded in 2021 but came back in 2023 under new ownership. Their use of an osteopontin based peptide was slightly different from what Amplifica will be doing via osteopontin (plus other molecule) injections.

Follicum’s Phase 2 clnical trials resulted in a hair growth increase of 6.6 hairs/cm2, which was deemed insufficient to continue with Phase 3 trials at the time. Hopefully, the company’s new owners will have a change of heart.

Update: March 27, 2023

An interesting new UCI article covering the work of their hair scientists Maksim Plikus and Natasha Mesinkovska. Per Dr. Plikus:

“Most likely, SCUBE3 would be microinjected less than a millimeter beneath a person’s skin, a “fairly painless” process that would have to be repeated periodically to maintain hair growth”.

Human trials on Amplifica’s lead compound (likely not SCUBE3, which was my original assumption) are expected to begin later in 2023.

New Agreements with Ingenza and University of California

January 26, 2023 — Amplifica signed an exclusive licensing agreement with “The Regents of the University of California” for a proprietary pipeline hair growth molecule (SCUBE 3) that has been in the news a lot lately. Key quote:

“This early-stage compound (SCUBE3) will now be referenced as AMP-601 and is currently undergoing pre-clinical testing at Amplifica.”

January 20, 2023 — Amplifica to collaborate with UK-based Ingenza in order to advance novel alopecia treatments involving the former’s signaling molecules and proteins.

November 14, 2022 — Make sure to watch the below interesting recent video presentation by Dr. Plikus:

October 24, 2022

Amplifica

I previously mentioned new hair loss company Amplica in my post about Dr. Maksim Plikus’s research on the Scube3 molecule for hair growth. He partnered with Dr. William Rassman to create Amplifica. The latter announced his involvement via a Reddit comment in July 2022.

Amplifica Signaling Molecule
Amplifica announcement by Dr. Rassman on Reddit.

Earlier today, it was announced that Amplifica just completed a $11.8 million Series A Financing round. These funds will enable clinical development of the company’s lead products to treat androgenic alopecia.

These lead products are listed as “AMP-303” and “AMP-506”. The press release states that they expect to initiate first clinical trials in fiscal year 2023.

Amplifica
Amplifica.

Amplifica, Dr. Maksim Plikus and Hairy Moles

Note that Amplifica was first mentioned in a 2020 news article in regards to the new company’s interesting work in relation to hairy moles. At the time, a team led by Dr. Plikus discovered that molecules from moles that grow excessive hair can induce follicle growth when administered anywhere on the skin.

Make sure to also read my past posts on Dr. Plikus and his many areas of hair loss research breakthroughs. His team is based at the University of California, Irvine (UCI).

The Best Hair Loss Concealers in 2025

Why am I discussing the best hair loss concealers (also known as hair fibers) on a hair loss cure site? Largely because of my own great results from trying out Toppik hair building fibers in the past. See the bottom of this post for my story.

When I first wrote this post, there were only five or so well known scalp concealers in the market. In 2025, there are well over twenty. Further below, I list the 10 most popular hair loss concealers in the world.

The Best Hair Loss Concealers in 2025

While far from being a permanent solution, hair loss concealers are a great camouflage option for many people. Best results and greatest satisfaction will be attained by those with minimal totally bald patches on their scalps. However, there are many videos on YouTube where hair building fibers are also helpful for people with extensive hair loss. Customer reviews of virtually all hair loss fibers and bald spot concealers are generally favorable. Women are also often very pleased with hair loss fibers.

Below, I list and compare the most popular hair loss concealers out there based on the number of Amazon reviews. If there are many versions of a product that are sold separately, I only consider the most reviewed one. Keep in mind that there are many fake reviews in the online world. You should pay most attention to the ratings that come from verified users who have reviewed a diverse range of products for at least a few years.

Virtually all of these best hair loss concealers are deemed to work well for people of all ethnicities, as well as for both men and women. Just make sure to pick the right color for your particular hair type and check that the material is waterproof.

Note that hair loss concealers come in three types:

  1. Fibers Concealers. The most popular type.
  2. Liquid concealers. Usually in a spray form, though creams and gels are also available.
  3. Powder concealers. Similar to makeup and camouflage products.

Toppik Hair Building Keratin (Wool) Hair Fibers

Toppik Concealer
Toppik Concealer.

This is by far the bestselling hair loss concealer product on Amazon with almost 70,000 reviews averaging 4.3/5 stars at the time of updating this post in 2025. As discussed earlier, I used this product (12 gram version) and was very pleased with it. However, I have never tried any other hair loss concealers to make a solid comparison. Be careful that you pick the correct color (nine choices) and size options before buying Toppik. As you can tell from the reviews, a lot of women love this product too.

My own salt shaker type container of Toppik was made in the US by a company called Spencer Forrest. The latter also used to make another wool based keratin hair fiber product named XFusion in the past. The main ingredients in Toppik are keratin, silica, ammonium chloride and DMDM Hydantoin (plus added artificial colors). The keratin is sourced from wool according to the Toppik website’s FAQ section. Each small bottle will last for a month or two depending on extent of daily use and extent of balding area. Note that I did not use a Toppik brand FiberHold Spray to cover bald spots. The hair concealer spray is recommended for concurrent use with the fibres for best results. Neither did I use the Toppik Spray Applicator that is supposed to help make the application process more precise.

Boldify Hair Building Fibers

Boldify Hair Building Fibers.
Boldify Hair Building Fibers.

Boldify hair fibers have become extremely popular in recent years. A few years ago, I did not even know this company’s name. The product has rapidly aquired an insane 30,200 reviews averaging 4.3/5 stars as of 2025. It now competes with Toppik when it comes to the most popular hair loss concealers or fibers. Customers claim that Boldify is easy to use and apply. The smallest size option is 0.42 fl oz (12g) and at $15, it is similarly priced to Toppik. In comes in shades black, auburn, brown, blonde and grey. For even more scalp coverage, Boldify hairline powder may also be a good option for your needs.

Caboki Natural (Gossypium Herbaceum Cotton) Hair Loss Concealer

Caboki Hair Loss Concealer.
Caboki Hair Loss Concealer.

I have seen Caboki ads all over the internet during the past several years. On Amazon, the product has 3,400 reviews averaging 4.4/5 stars as of today. The great thing about this product is that it seems to be totally natural per the list of ingredients: “Moroccan Gossypium Herbaceum and mineral-based colorants (natural iron oxide)”. On the company’s website they are currently offering a free sample, though you pay for shipping. The manufacturer is headquartered in the US. Caboki is offered in seven different color choices. It seems like the two most compared hair loss concealers by hair loss consumers are Toppik versus Caboki.

Febron Bald Spot Concealer Filler

Febron Bald Spot Concealer.
Febron Bald Spot Concealer.

Febron is yet another newly popular name in hair concealment products. The Febron hair volumizing fibers are considered to be natural and undetectable. The complimenting Febron FiberHold Spray will lock the synthetic fibers in place and not leave any residue. Customer ratings average 4.4/5 stars based on 2,970 reviews as of 2025.

Hair Illusion 100% Natural Human Hair Fibers

Hair Illusion Natural Hair Fibers.
Hair Illusion Natural Hair Fibers.

Hair Illusions’s very unique and interesting 100 percent natural human hair fiber product currently has 2,680 reviews averaging 3.9/5 stars. The product has eight color options for both men and women. However, on the company’s website, they do not have much information on where the human hair is sourced from. Hair Illusion is based in the US, but no actual address is shown on their website.

Elevate Hair Fibers

Elevate Hair Building Fibers
Elevate hair building fibers.

A newer brand named Elevate has quickly racked up almost 1,400 reviews for its natural and undetectable keratin based hair building fibers. They only come in two colors: black and brown. The current average rating is a solid 4.4 out of 5 stars based on almost 1,400 reviews. The company also sells a 2-in-1 kit and a 3-in-1 kit.

DermMatch Natural Botanical & Mineral Based Hair Loss Concealer

DermMatch Hair Loss Concealer.
DermMatch Hair Loss Concealer.

DermMatch has been one of the 3-4 most popular well established products out there when it comes to the best hair loss concealers. Unlike most of the other products listed in this page, DermMatch is actually a scalp makeup product and does not contain fibers. On Amazon, the product has just 1,450 reviews averaging 4.2/5 stars, though the prior version of the seller page had many more reviews. Edit: Currently unavailable on Amazon, although the company’s website is still active. DermMatch is available in eight different colors. Each disc container lasts for an average of eight months and contains a very large 40 gram quantity. Ingredients are all natural and include various emollients and botanicals. The US-based company that makes this product has been in business since 1992.

Nanogen Fibres

Nanogen UK Hair Fibres
Nanogen. A leading UK hair fibre brand.

Nanogen is one of the most popular hair fibre brand in the UK. Several readers of this post also commented about this highly rated product. On the Amazon US site, it currently has 1,860 reviews with an average rating of 4.2/5 stars. Nanogen uses “color lock technology”, which means that there will be no staining to your skin or clothing. The product is made from 100% natural keratin and contains no parabens.

Infinity Rayon Based Hair Building Micro-Fibers

Infinity Rayon Hair Fibers.
Infinity Rayon based Hair Building Fibers.

As of today, Infinity hair fibers for women and men had 900 reviews averaging 4.2/5 stars on Amazon. I could not find anything about the location of the company on the company’s website. They do have a FAQ section and easily visible contact options. The ingredients of Infinity are listed as “Rayon; may contain: CI 47000, CI 14700, CI 42102.” The latter three are various artificial colors. Infinity comes in ten color options.

Cuvva Keratin Hair Fibers

CUVVA Keratin Hair Fibers.
CUVVA Keratin Hair Fibers.

While several of the earlier mentioned keratin fiber products were made from wool, US-based Cuvva does not disclose that information and just states the following on its site: “Cuvva hair fibers are made up of pure, organic keratin protein, just like all human hair. They are charged with a precise level of electrostatic energy in order to form the maximum magnetic attraction to your thinnest hair. There are no harmful chemicals or additives whatsoever.” Available in 12 colors on Amazon, with 560 ratings averaging 4.1/5 stars at the moment.

Other Hair Fiber Scalp Concealer Products

A number of newer companies selling hair thickening fibers and scalp concealers in the US have garnered an influx of reviews recently. In some cases, this is due to concerted efforts at advertising and using social media. Among the major keratin based hair thickening fiber brands that I have not covered above include Luxe, SureThik and Thick Fiber.

Art Naturals (US) used to sell a unique cotton based hair fiber product in the past. I no longer see it on Amazon or Walmart at present, nor on the company’s website. It was similar to Caboki, with the main ingredient being a type of cotton named Gossypium Herbaceum. A UK based company named Gofybr sells hair building fibers on its own site that are also made Gossiypium Herbeceum.

When it comes to hair loss concealer powders, one of the most popular products is Joan Rivers Great Hair Day fill-in powder. L’Oréal and Clairol also sell very popular root touch-up and cover-up sprays and powders.

Hair Loss Concealer Colors

Hair loss concealers typically come in the following colors, listed in order of darkest to lightest:

  • Black.
  • Light, medium and dark brown.
  • Red.
  • Grey.
  • Silver.
  • Light, medium and dark blonde.
  • White.
  • Auburn.

For African American hair, note that there is also the Bigen hair dye treatment.

My Experience with Toppik Hair Building Fibers

In 2016, I got a haircut and really disliked seeing an increasingly visible small bald spot in my receding hairline. The frontal scalp region frames ones face, and my thinning hair and bald patch in that area was annoying.

Hair loss fibers color options.
Toppik hair fibers color options.

Therefore, for the first time in my life I decided to try out a hair loss concealer (Toppik hair building fibers) seriously. I was doing this for largely experimentation purposes, with no desire for long-term daily usage.

I was not keen to try out a hair loss treatment such as scalp micropigmentation, since I prefer longer hair. Note that while scalp micropigmentation and tricopigmentation can both give the illusion of longer hair, they are still in 2-dimensional format rather than 3-dimensional format.

Caboki Hair Loss Concealer.
Caboki Hair Loss Concealer.

Initially I had reservations about my experiment due to possible hair fiber side effects and other issues such as: scalp rashes and itchiness; a messy spray type application process; rain and wind causing some of the powder or hair fibers (if not waterproof) to run onto my forehead; the color of the hair loss concealer not exactly matching my natural hair color; the dye discoloring my pillow; the fibers not sticking to my hair; and finally, I did not want to become addicted to the product! Nevertheless, I decided to proceed.

I chose to try Toppik because it was one of three popular highly rated products (the others being Caboki and Dermmatch) that I had heard of over and over for many years. Make sure to see the comprehensive list of the best hair fibers (also spelled “fibres”) and concealers based on ratings and reviews further below.

Hair Loss Concealers: Toppik Hair Building Fibers.
Hair Loss Concealers: Toppik Hair Building Fibers.

For around five consecutive days after my haircut, I sprinkled a small quantity of the concealer onto the small barren patch of my frontal scalp region. I did this every morning after a shower, once my hair was totally dry. I was quite impressed at the ease of the process of applying Toppik. It was not messy whatsoever and had few disadvantages other than not being entirely waterproof.

More importantly, the results were excellent. Just a few shakes/sprinkles of Toppik black were sufficient to totally cover my small bald region. Moreover, the product never came off during the course of the day (even in significant wind) unless I happened to sleep on a bed and rub my scalp against a pillow for a significant period of time.

Even then, the pillow did not become dirty. The hair loss concealer fibers just came off without discoloring anything they fell on. Showering the next day removed all the product from my hair, without getting the bathtub dirty. All in all, I was quite impressed with Toppik and therefore decided to write this post.

Do note that while the company’s website states that rain will not remove the fibers from your scalp, I have my doubts. Many reviewers suggest that scalp concealers for thinning hair are never fully waterproof. You probably want to avoid heavy rain when using Toppik or any bald spot concealer products.