Amazon, Hair Loss Products

The Most Popular Hair Loss Products on Amazon

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Amazon is the go to place for most people when it comes to buying non-prescription hair loss products. On this page, I list some of the most popular products based on number of reviews. I also list some newer products that are trending.

Trending Hair Loss Products on Sale

  • The new FDA cleared Jitesy laser cap is currently on sale at just $130 after a coupon application. This is much cheaper than other laser caps on the market. However, do note that the pricier devices tend to have more laser diodes and a longer established presence in the market with far more customer reviews.
  • I covered Yuva Biosciences and BosleyMD’s new mitochondrial upregulation foam on this site. It is currently discounted at 20% off.
  • Advanced Trichologys’s FoliGrowth pills are on a 20% off sale.
  • Men’s Rogaine foam has 27,200 reviews and a 3-month supply is currently being sold at a big discount of 45%. Interestingly, Women’s Rogaine has 18,500 reviews, a somewhat higher number than I would expect relative to the men’s product. Both have an average rating of 4.2 out of 5 stars.

Hair Vitamins

Hair Vitamins with Amino Acids.
Hair Vitamins with Amino Acids.

Hair vitamins are an especially popular product on Amazon. Partly because of their relatively low cost.

Do note that in most cases, vitamins, herbs and natural products will not lead to any kind of hair regrowth. Unless you are severely deficient in any specific vitamin or mineral.

  • Nature’s Bounty Biotin has 106,000 reviews, with an average rating of 4.6 out of 5 stars. The rapid release softgels claims to benefit hair, nails and skin.
  • Vitafusion multivitamin gummies has 86,800 reviews, with an average rating of 4.6 out of 5 stars. It includes Vitamin B, Biotin, Vitamin D and Retinol among other ingredients. It claims to benefit hair, nails and skin.
  • Sugarbear Hair Vitamins has 50,200 reviews, with an average rating of 4.2 out of 5 stars. They are in gummy form and vegan. They include Vitamin A, Biotin, Vitamin C, Choline, Vitamin D, Vitamin E, Vitamin B-6, Vitamin B-12, Folate, Iodine and Zinc.

Shampoos

Nizoral
Nizoral Shampoo.

Not surprisingly, some of the best hair loss shampoos and anti-dandruff shampoos also have a massive number of reviews.

Concealers

I have not updated my best hair loss concealers post for a while. But the usual suspects still remain bestsellers.

  • Toppik has 68,000 reviews, with an average rating of 4.2 out of 5 stars. I had great results from using this concealer in the past.
  • Boldify has 32,000 reviews, with an average rating of 4.3 out of 5 stars.

Other Hair Loss Products

Below I list other very popular hair loss products on Amazon. Feel free to add comments if you find others with more customer reviews.

I covered both Viviscal and Nutrafol in the past. They are among the most popular supplements on Amazon that are specifically developed for hair loss.

  • Viviscal currently has 29,000 reviews, with an average rating of 4.3 out of 5 stars.
  • Nutrafol has 18,000 reviews, with an average rating of 4.2 out of 5 stars.

Also make sure to check out all the products listed in my post on Redensyl, Capixyl, Procapil and Baicapil.

Live Biotherapeutic Products

Live Biotherapeutic Products for Hair Growth

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Over the past several years, research into the use of live biotherapeutic products (LBPs) to treat hair and skin disorders has increased rapidly. Now a Chinese company plans to begin US clinical trials in regards to using LBPs to treat hair loss.

What are Live Biotherapeutic Products (LBPs)?

LBPs are a newer class of therapies that utilize live microorganisms (such as bacteria) to prevent or treat diseases and other health conditions. Per the FDA, an LBP is a biological product that contains live organisms such as bacteria and fungi.

First ever Clinical Trial of an LBP to Treat Hair Loss

Last week, a subsidiary of Fosun Pharmaceutical (China) received US FDA approval to begin a clinical trial of its live biotherapeutic product LBP-ShC4 to treat pattern hair loss. In the above linked article, they call the subsidiary Shanghai MicroH Therapeutics, but another article calls it Shanghai Yuji Health Technology. This would be the first ever clinical trial in the US to use a LBP for the treatment of androgenetic alopecia.

Connection to the Microbiome and Probiotics

Note that the field of LBPs is often linked to probiotics. Both target the human microbiome, which is the community of microorganisms that live in or on parts of the body (e.g., the skin or gastrointestinal tract).

Probiotics are live microorganisms (often bacteria or yeast) that are typically ingested in order to confer health benefits. People often consume probiotic supplements or enhanced yogurt in order to improve their gut health, especially after being on a regimen of antibiotics.

Probiotics are generally viewed as harmless. In contrast, live biotherapeutic products are subject to a more rigorous regulatory oversight by the US FDA, and need to undergo clinical trials prior to approval.

The below image is from a new April 2025 study on the “secrets of the hair follicle microbiome“, which impacts scalp conditions such as dandruff, inflammation and seborrheic dermatitis.

Live Biotherapeutic Products Hair Follicle Microbiome
Live Biotherapeutic Products (LBPs) and the Hair Follicle Microbiome. Source: The Microbe
Volume 7, June 2025.

Note that some of the work in this area involves alopecia areata (AA), a totally different form of hair loss compared to the dominant androgenetic alopecia (AGA).