Recently, I went to youtube and did some searches for the most popular videos on hair transplants. To cover all bases, I ran searches on the following relatively synonymous phrases:
- “hair transplant”
- “hair transplants”
- “hair transplantation”
- “hair restoration”
For each of the above, I then sorted the results in order of view count. Lo and behold I got a major surprise.
The top 2 videos for all of the above phrases were both from a doctor named Brett Bolton, who practices out of Florida. Both videos were first uploaded in July 2013:
13 million views as of August 12, 2018:
9.2 million views as of August 12, 2018:
- The third most popular video on hair transplants on youtube has 5.7 million views, and concerns reality/social media superstar Jeffree Starr’s hair transplant procedure.
- Thereafter, around 15 “hair transplant” search related videos on youtube have between 1-5 million views.
Note that there are many hair transplant related videos with 1-5 million views that are on youtube, but do not show up for the specific keyword searches that I mentioned earlier.
In fact, even Dr. Bolton has several other videos on hair transplants that do not show up despite having several million views. On Dr. Bolton’s blog and on his youtube channel, you can see 100s of his past videos. None are anywhere near as successful as the two that I embedded above.
Dr. Brett Bolton = Son of God
How did Dr. Bolton get such phenomenal youtube success? On Yelp he only has two visible reviews. Even those two are from people without profile photos or any strong reviewing history. Essentially meaningless. Someone as popular as Dr. Bolton would surely have at least 50-100 Yelp reviews?
He has 13 other reviews on there that are hidden by Yelp. All those hidden reviewers also have no profile photos or any significant reviewing history.
Very strange, considering that on his own site, Dr. Bolton refers to the interesting “hair transplant society” site — where you can read 465 total recommendations from his past patients.
I know that many people purchase 1000s of fake youtube views and likes via websites such as Fiverr. However, Google and Youtube have both become fairly decent at detecting such fraud and penalizing websites accordingly. Millions of fake views, likes and subscriptions can surely not go undetected since 2013? I highly doubt Dr. Bolton would try this method.
I have seen Dr. Bolton’s ads all over the internet in the past, but the links in those ads never took you to his youtube videos. So he could not inflate his youtube video view count in that way. Many other hair transplant surgeons also advertise daily via banners on the internet. Yet, none of them is getting anywhere near this kind of success on youtube.
I am curious about this whole phenomenon because:
- Anybody who is interested in getting a hair transplant will surely stumble upon Dr. Bolton’s super popular youtube videos early in the research process. I hope Dr. Bolton does good work, or else this is a very scary prospect.
- If I could replicate this kind of 10 million plus video view success without getting penalized by Google/Youtube, I would become super successful. A number of my non-hair work related clients have asked me to help them in bolstering their youtube video view count over the years. Unfortunately, I cannot even guarantee them 10,000 views per year via normal “white hat” techniques, so I have to refuse such work. Even “black hat” techniques would not work beyond a certain point without your being flagged and banned by the powers that be.
Going back to the question in the title of this post:
- Our favorite hair loss news covering magazine has much more on Dr. Bolton. It looks like he lost his medical license in 2014, but has since regained it based on his latest patient videos and regular blog posts.
- According to the Daily Dot, Dr. Bolton was suspended in the past after his declaration of being Jesus. Per the Daily Dot, he had this proclamation on his old website:
“My name is Dr. Brett Bolton I love GOD with all of my heart and soul and there is not anything in the world that I would not do for GOD, he is everything to me! My first encounter with GOD was on Sunday, August 21, 2011. I have been in direct communication ever since. On September 11, 2011 at 9:11 pm GOD told me that “I am the son of GOD. The son of GOD is NOT GOD!!! There is only one GOD, and that is GOD and that is period!!!~ I will be able to prove this by staring at the sun endlessly.”
I have been interested in the hair loss and hair transplant industry for what must be over 15 years by now. Yet the surprises never end. Each time I think that I am desensitized to getting any more shocks to the system, I am wrong.
We can now add Dr. Bolton to the hair loss wall of fame or wall of infamy, depending on your perspective.